16.07.2018

Aus der bunten Welt der FCB

FCB INTERNATIONAL

FCB Health Named "Healthcare Network of the Year" at 2018 Cannes Lions Health Festival 

Network earns top honor for the first year in its history

This accolade is given annually and honors the "healthcare network that obtains the most points" in both award wins and shortlist entries across the Pharma and Health & Wellness categories at Lions Health. Lions Health is the portion of the Cannes Lions Festival dedicated to recognizing "creativity with the power to change lives" by delivering the "insights, ideas, tools and techniques that lead to life-changing outcomes."

The award builds on the strong winning streak for the FCB Health Network, particularly Area 23, which includes the agency's recent dominance at the 2018 Manny Awards. At the event, hosted by Med Ad News, Area 23 made history by taking home all three top titles at once – "Agency of the Year," "Most Creative Agency" and "Most Admired Agency" – for the second year running.

Commenting on the network's unprecedented success, Dana Maiman, chief executive officer and president of FCB Health, attributed the award wins to FCB Health's focus on innovation in the healthcare space: "A few years ago, [FCB Health Chief Creative Officer] Rich Levy and I set a goal for our agencies to raise the bar creatively and develop the most forward-thinking work that challenges norms. Our agencies have not only met this goal – they've surpassed it, and continually set the bar higher and higher for themselves. Our strong performance at both the Manny Awards and now Cannes Lions speaks to level of unbeatable talent and caliber of work within the network as a whole, and I am so proud to be a part of it."

 

 

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